Cookie Policy

Last updated: 7 January 2026

This Cookie Policy explains what cookies are, how we use them on the Parker Agency website, and how you can manage your preferences. By using our website, you agree to the use of cookies in accordance with this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet or mobile phone) when you visit a website. Cookies allow the website to recognise your device and remember certain information about your visit, such as your preferences and previous actions.

Cookies play an important role in improving your browsing experience by enabling essential functionality and helping us understand how we can improve our website.

2. How We Use Cookies

Parker Agency uses cookies to:

Ensure the website works correctly
Remember your cookie preferences
Analyse traffic and user behaviour (when implemented)
Improve the effectiveness of our marketing campaigns (when implemented)
Personalise content and your experience on the website

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies — ACTIVE

These cookies are essential for our website to function and cannot be disabled in our systems. They are usually only activated in response to actions you take that amount to a request for services, such as setting your privacy preferences.

Purpose: Ensure basic website functionality and security.
Duration: Permanent (stored locally in the browser)
Can it be disabled? No. These cookies are essential for the website to function.

3.2 Analytical/Performance Cookies — FUTURE

These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us know which pages are most and least popular and see how visitors move around the website.

Purpose: Traffic analysis, user behaviour and website optimisation.
Planned tools: Google Analytics (when implemented)
Duration: Up to 2 years
Can it be disabled? Yes. You can reject these cookies via the consent banner.

Current status: We are not currently using analytical cookies. When we implement this feature, we will request your consent.

3.3 Marketing/Advertising Cookies — FUTURE

These cookies may be placed on our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other websites.

Purpose: Email marketing, remarketing and content personalisation.
Planned tools: Mailchimp (when implemented)
Duration: Up to 1 year
Can it be disabled? Yes. You can reject these cookies via the consent banner.

Current status: We are not currently using marketing cookies. When we implement tools such as Mailchimp, we will request your explicit consent.

4. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control these cookies and recommend that you consult the third-party websites for more information about their cookies and how to manage them.

Third-Party Partners (Future):

Google Analytics: For traffic and user behaviour analysis
Mailchimp: For newsletter management and email marketing campaigns

When these services are implemented, we will update this policy with detailed information about each third-party cookie.

5. How to Manage Your Cookies

5.1 Via Our Consent Banner

When you visit our website for the first time, you are presented with a cookie consent banner where you can choose:

Accept All: Allows all cookies, including analytical and marketing cookies (when implemented)
Reject: Allows only strictly necessary cookies

You can change your preferences at any time by clearing your browser data and revisiting the website, where the consent banner will be shown again.

5.2 Via Your Browser

Most browsers allow you to manage cookies through their settings. You can configure your browser to:

Block all cookies
Accept only first-party cookies (from our website)
Delete cookies when you close the browser
Receive a warning before accepting cookies

Important: Blocking or deleting cookies may affect the functionality of our website and limit your browsing experience.

How to Manage Cookies in Major Browsers:

Google Chrome: Settings > Privacy and security > Cookies and other site data
Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Microsoft Edge: Settings > Privacy, search and services > Cookies and site permissions

For more information about managing cookies, visit: www.allaboutcookies.org

6. Cookies and Personal Data

Some cookies may collect personal data, such as your IP address or information about your browsing behaviour. This data is handled in accordance with our Privacy Policy and the General Data Protection Regulation (GDPR).

We guarantee that:

We only collect data necessary for the specified purposes
Data is stored securely
We do not share your data without your consent (except where legally required)
You can exercise your rights of access, rectification and erasure of data

7. Cookie Duration

The cookies we use have different durations:

7.1 Session Cookies

These are temporary and deleted when you close the browser. We currently do not use session cookies.

7.2 Permanent Cookies

These remain on your device until they expire or until you delete them manually. Our consent cookie is permanent and stores your preference indefinitely (until you clear your browser data).

8. Cookie Policy Updates

We may update this Cookie Policy periodically to reflect changes in our practices, new technologies or legal requirements. When we make significant changes, we will:

Update the "Last updated" date at the top of this page
Notify you via a notice on the website (where appropriate)
Request your consent again if necessary

We recommend that you review this policy regularly to stay informed about how we use cookies.

9. Future Implementations

Currently, our website uses only strictly necessary cookies to remember your consent preferences. In future, we plan to implement:

Google Analytics: For traffic analysis and website improvements
Mailchimp: For newsletters and marketing communications

When these tools are activated, this policy will be updated and we will request your explicit consent before using any analytical or marketing cookies.

10. Your Rights

Under the GDPR, you have the following rights regarding data collected through cookies:

Right of access: You can request information about the data we collect
Right to rectification: You can request the correction of inaccurate data
Right to erasure: You can request the deletion of your data
Right to object: You can object to the processing of your data
Right to withdraw consent: You can withdraw your consent at any time

To exercise these rights, see our Privacy Policy or contact us directly.

11. Contact

If you have any questions about our use of cookies or about this Cookie Policy, do not hesitate to contact us:

Email: info@parkeragency.pt

Parker Agency is committed to transparency and to protecting your privacy. We use cookies responsibly and in compliance with all applicable laws.